Blog
Why consistency pays
What the research says about consistent brands and social media, and what it means for how your team posts. Every figure is linked to its source.
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91%
Video vs static posts: should your social posts move?
Video is now the most common weekly media habit, but carousels and text still win in places. When to use motion, and how to add it without a film crew.
· 5 minute read
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50%
Is AI diluting your brand? What the research says
AI pulls content towards the same ideas, and many people are wary of it. Why sameness is the real risk, and how to keep your brand distinct.
· 5 minute read
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59%
Brand familiarity: why people buy from brands they know
Most people prefer to buy new products from brands they already know. What that means for how you show up on social.
· 4 minute read
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23%
Brand consistency: what is it worth? Businesses say 23%
An estimate, not a promise: what businesses think inconsistency costs them, and how to close the gap.
· 4 minute read
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5×
Consistent posting on social media: rhythm and recognition
Posting often and looking like yourself every time, why they pull against each other, and how to do both.
· 4 minute read
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